Branding SharePoint sites was an easy task prior to SharePoint 2013. Many developers focused on supporting a few versions of Internet Explorer and asked users to use it for SharePoint-related activities.
Then Microsoft announced SharePoint 2013, which works well with an array of additional browsers and devices thanks to responsive design. With the need to make designs more responsive and facilitate multiple browsers, Microsoft has brought the design process to a new level with multiple components.
Before we look at four branding features in SharePoint 2013, it's important to mention the SharePoint 2013 Design Manager component, which better facilitates designing and branding capabilities. It takes care of overall design of a SharePoint site by providing some great customizable options. Design Manager is located at the "Look and Feel" section of the "Site Settings" page.